I have been busy, busy, busy this week!
And I haven't even decorated my house for the holidays yet!
One of the things keeping me busy this week was the local Arts and Crafts show I was in yesterday. Unfortunately, we had our first snow storm of the year here in the Coulee Region of Wisconsin. Friday night, it starting coming down and by early morning Saturday, we had about 6 inches of snow! Luckily, my husband got our driveway plowed before I had to leave for the art show. The art show took place at a local mall, near our house, so it wasn't too bad of a drive to get there! However, I think the snow kept people home or possibly made them forget about the show!
The show was a good experience for me, but it was very slow!!! This was the case for all vendors, not just me! And of course, as is common lately, lots of jewelry vendors! This was only my second show. I really wanted to do it to gain a local business presence. So, although monetarily, it was not great (I did make back my booth fee and some additional); I did use the opportunity to network with local artists and promote my etsy shop. I handed out a lot of business cards. I obtained a list of local shows and kept my ears open for what shows were successful for people. I came home tired and happy, still in possession of many pieces of jewelry; but wiser! I will be checking my google analytics to see if more local people are viewing my jewelry!
The show also spurred me on in thinking of the direction my jewelry would take in the next year. I have set some goals;
-I will make a business facebook page
-I will make a website (off etsy)
-I will do a larger, juried art show
-I will make a new line of branded jewelry
-I will display my pieces of jewelry differently
-I will no longer pursue those ventures that are unproductive or unsuccessful
Already, I have put some of the ideas into action! I started a working on a website last night and will get a facebook business page up before the end of this month.
November, again, was successful for my jewelry. Again, my biggest sales of the year will be from my Annual Jewelry Show at my house. I am completing the last of my special orders for that. My etsy shop sales were slow in November; lagging behind my September and October. That is all fine; given the success of my home show. So, all in all, I am very positive about my jewelry ventures in 2010.
I'm looking forward to an even bigger, better 2011 for Carol's Jewelry Orchard.
To thank you for your support; I am currently offering 20% off everything in my shop. Just put happyholidays20 as the coupon code on the etsy check out page for my shop.