-advertising on a popular blog
-project wonderful advertising
-advertising on craftcult and craftcount
-promoting items on etsy
-advertising sales in my shop
-word of mouth
-personal, handcrafted invitations to a home jewelry show
As I said, most of these did not work out. For most methods, I only gained increased views, and no sales. By far, my most successful means of advertising has been by word of mouth and by hosting my home jewelry show for the last 2 years.
I determined that while I love my etsy shop, the customers, and sales I derive from that; I really need to grow my customer base locally. I've had opportunity to do that, recently. The bank with which I have my business account offers an area for FREE advertising for account customers. There are no strings to this at all, except that you must have an account at this branch of the bank! For over a year, different bank personal has asked me "why aren't you setting up a display on our table"? I really never had a good answer. Finally, this spring, I looked at the calendar of displays at the bank and chose this week and next week to display my handcrafted jewelry. The picture of that display is above.
It is not large. And I do not have many pieces of my jewelry on display. I decided to spend time making a photo album of recently created pieces, but sold and still available and place that on the table. I am also providing lots of business cards with all of my contact information on them. The local customers can contact me about buying pieces on display or from etsy. I have made a coupon code to remove the shipping charges, just for these local customers. And I made a coupon for a FREE pair of earrings and 10% off any purchase over $20.00 on April 30th from my booth at Art Fair in the Square in Holmen Square Mall, if they bring the coupon from the table at the bank.
I just set this up Monday morning, April 4th. I have not seen any significant visits to my site via my Google analytics at this point. I will check on my table today to see if there has been interest and next week, I will change out the displayed jewelry to maximize my exposure.
All this for FREE! I am excited about the possibilities this exposure might bring! Our local prom is in two weeks and we have that local craft show at the end of the month. Even if this doesn't bring in many sales right now, I feel that I am making an effort to build my local customer base. And that is what I am after!
Oh, and speaking of FREE advertisement.....our Promotional Frenzy Team on Etsy does a great job of this, too! I appreciate being part of the team and finally, got everyone's shop listed to the right on my landing page. Please add my shop to yours, if you haven't already! Thanks.
Thanks for stopping by! Have a great day!