Capitol City Visit

Capitol City Visit
Madison Wisconsin

Wednesday, April 6, 2011

Advertising.......A Different Approach.

Today, being Promotional Frenzy Team Blog day, I decided to write about advertising. I've had my Etsy shop for almost 2 years now. I've tried a lot of different advertising, most of which hasn't paid off. These methods have included;

-advertising on a popular blog
-project wonderful advertising
-advertising on craftcult and craftcount
-promoting items on etsy
-BNR's
-advertising sales in my shop
-word of mouth
-personal, handcrafted invitations to a home jewelry show
-blog giveaways


As I said, most of these did not work out. For most methods, I only gained increased views, and no sales. By far, my most successful means of advertising has been by word of mouth and by hosting my home jewelry show for the last 2 years.

I determined that while I love my etsy shop, the customers, and sales I derive from that; I really need to grow my customer base locally. I've had opportunity to do that, recently. The bank with which I have my business account offers an area for FREE advertising for account customers. There are no strings to this at all, except that you must have an account at this branch of the bank! For over a year, different bank personal has asked me "why aren't you setting up a display on our table"? I really never had a good answer. Finally, this spring, I looked at the calendar of displays at the bank and chose this week and next week to display my handcrafted jewelry. The picture of that display is above.

It is not large. And I do not have many pieces of my jewelry on display. I decided to spend time making a photo album of recently created pieces, but sold and still available and place that on the table. I am also providing lots of business cards with all of my contact information on them. The local customers can contact me about buying pieces on display or from etsy. I have made a coupon code to remove the shipping charges, just for these local customers. And I made a coupon for a FREE pair of earrings and 10% off any purchase over $20.00 on April 30th from my booth at Art Fair in the Square in Holmen Square Mall, if they bring the coupon from the table at the bank.

I just set this up Monday morning, April 4th. I have not seen any significant visits to my site via my Google analytics at this point. I will check on my table today to see if there has been interest and next week, I will change out the displayed jewelry to maximize my exposure.

All this for FREE! I am excited about the possibilities this exposure might bring! Our local prom is in two weeks and we have that local craft show at the end of the month. Even if this doesn't bring in many sales right now, I feel that I am making an effort to build my local customer base. And that is what I am after!

Oh, and speaking of FREE advertisement.....our Promotional Frenzy Team on Etsy does a great job of this, too! I appreciate being part of the team and finally, got everyone's shop listed to the right on my landing page. Please add my shop to yours, if you haven't already! Thanks.

Thanks for stopping by! Have a great day!
Carol

18 comments:

  1. Free advertisement is awesome! Such a nice way to advertise locally. Good luck with your display, I hope you get a lot of sales from it!

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  2. Hope your advertising works out well. I am setting up as a vendor at a local festival this summer...and that's free too! SO exciting to get to gain some exposure for free.

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  3. Good info on free advertising . . . Get Sales!!!

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  4. Wish I could find some local free advertising!!

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  5. Good luck with lot of sales from this free advertising!

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  6. I've never even considered a bank! Great idea.

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  7. Wow that is such an awesome freebie from your bank

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  8. What a wonderful idea!!! Good luck with your display!

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  9. The display looks wonderful and professional. You have a lot of brilliant ideas, here! Thanks for sharing this. Awesome bank. :D

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  10. What a great opportunity! I think your display looks lovely and I hope it does bring some business your way.

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  11. Good information. Wish my bank did something like this.

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  12. Thanks for sharing! It gives me some ideas!

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  13. Thanks for sharing your experiences! This is great to know :) You have such a nice bank, good luck with that!

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  14. Your bank is doing a great thing by thinking outside the box. I hope you receive a whole bunck of leads and sales.

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  15. Sounds like a great idea!! When the risk is minimal or non-existent it would be crazy to NOT try :)) Keep us posted on the results!!

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  16. The table looks fabulous. You never know where it could lead. Best wishes.

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  17. Stopping by from the EBT PIF thread. :) way to go on the free advertising, that is wonderful! It will be great exposure for you.

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